VP Behavior Change Design
Dr Amy Bucher designs engaging and motivating solutions that help people achieve personal goals, especially related to health, wellness, learning, and financial well-being. Her research interests include motivational design, patient and user engagement, happiness, how social relationships influence health and well-being, and cross-cultural behavior change strategies.
Amy received her AB magna cum laude in psychology from Harvard University, and her MA and PhD in organizational psychology from the University of Michigan, Ann Arbor. Amy is the author of Engaged: Designing for Behavior Change.