AI / Analytics Lead
- Fidelity Investments
Other Affiliations : Tulane University - MBA '88, Indian Institute of Technology, Delhi - B. Tech '85
Recognized industry expert in CRM, marketing research, analytics, strategy/planning and digital marketing. During the past 20 years responsible for creating industry leading analytics, RM programs, database platforms, research, launching marketing mix and online optimization models. I have been a service provider to AARP, Department of Defense, US Army and several Fortune 500 Companies that include Dell, Microsoft, Intel, Verizon, Time Warner Cable, AT&T, Showtime, General Motors, Kohl’s, BMS, Upjohn, J&J, GMI, Coke, Whirlpool, PACCAR and Exxon Mobil.
Keynote speaker at industry conferences including the American Management Association, OMMA, Retail Financial Services Best Practices Conferences, and the Marketing Services Institute. Six Sigma Green and Black Belt. Graduated magna cum laude with an MBA in Finance and Marketing from Tulane University and an undergraduate in Chemical Engineering from the prestigious Indian Institutes of Technology (IIT), Delhi.
Recent author: Digital Impact Two Secrets to Online Marketing Success. A book with best practices and cases explaining digital engagement and measurement published by John Wiley & Co. Available on Amazon or other online sites/retailers.